a Phocuswright white paper commissioned by Sabre

Channel Optimization
in Hospitality

Secrets of Data-Driven Hoteliers

Hospitality has a highly complex distribution landscape.

This new Phocuswright white paper discusses the decisions hoteliers must make in the channel optimization process and explores consumer behavior across trips, channels and devices.

Download the
white paper

Explore strategies to overcome fundamental distribution challenges faced by hoteliers.

Attract as many potential guests as possible

Maintain the lowest practical cost of acquisition

Minimize operational costs

Increase profitability

Ensure a quality guest experience

Create the greatest customer lifetime value

Learn how to identify your hotel's channel optimization strategy.

The sheer volume of choices guests face when booking a hotel room can be staggering. The same complexity impacts hoteliers, who must manage interrelated layers of business relationship, technologies and communication methods.

Learn how to implement a successful multi-channel approach to distribution that attracts as many potential customers as possible.

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