The 2017 Smart Decision Guide to Hotel Guest Experience Management


The world's leading hoteliers are turning their attention to technology innovation in areas that can improve the guest experience. Yet technology by itself will invariably fail to deliver optimal outcomes when it comes to a holistic Guest Experience Management initiative.

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This guide will help you identify a set of organizing principles along with actionable solutions that can have great impact on guest experience.

Trends

Need-to-know concepts, technology and emerging trends

How to overcome challenges

Tips to assist you in overcoming common roadblocks along the traveler’s buying journey

Technology & Solutions

Critical factors impacting purchase decisions, plus a framework for assessing the right technology options

Roadmap & recommendations

Success factors and best practices to maximize the value of your investment

“Ideally, a guest experience management initiative transforms the culture of a hotel toward a common goal: to treat each guest in a way that optimizes their end-to-end experience across all parts of the property.”

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