EMEA Trends Report 2016

Europe & Middle East

Consumer Mega–Trends Impacting Hospitality


Hoteliers can pinpoint market and performance data, but it’s much more challenging to track consumer trends. And although most of these trends cross borders and oceans, some surface more in specific regions than others. This report uncovers four key Europe and Middle East consumer trends impacting hospitality today.

Empowering hoteliers with an understanding of what consumers will want next, this report also presents actionable opportunities to innovate and exceed guests’ expectations.

Free Report

Status Seekers
Status Seekers

The pursuit of status

Local Love
Local Love

The importance of local context

Post–Demographic Consumerism
Post–Demographic
Consumerism

The death of demographic segmentation

Infolust
Infolust

The need for relevant and actionable information