Hoteliers can pinpoint market and performance data, but it’s much more challenging to track consumer trends. And although most of these trends cross borders and oceans, some surface more in specific regions than others. This report uncovers four key Europe and Middle East consumer trends impacting hospitality today.
Empowering hoteliers with an understanding of what consumers will want next, this report also presents actionable opportunities to innovate and exceed guests’ expectations.
The pursuit of status
The importance of local context
The death of demographic segmentation
The need for relevant and actionable information