a Phocuswright white paper commissioned by Sabre
This new Phocuswright white paper discusses the decisions hoteliers must make in the channel optimization process and explores consumer behavior across trips, channels and devices.
Attract as many potential guests as possible
Maintain the lowest practical cost of acquisition
Minimize operational costs
Ensure a quality guest experience
Create the greatest customer lifetime value
The sheer volume of choices guests face when booking a hotel room can be staggering. The same complexity impacts hoteliers, who must manage interrelated layers of business relationship, technologies and communication methods.
Learn how to implement a successful multi-channel approach to distribution that attracts as many potential customers as possible.