The Hotelier's Guide to Building a Successful Distribution Strategy

Learn tips and gain insight into various distribution and marketing initiatives to increase bookings and occupancy rates and add revenue. Take a deep dive into identifying the right mix of direct and indirect, which distribution channels to focus on and invest in, making the most of data and thoroughly explore:

  • Key insights on consumer behavior and defining industry statistics
  • Acquisition of hotel guests during the dreaming, planning and booking phases
  • Drivers that lead to higher engagement and conversion
  • Ways to foster retention and build loyalty that generates long-term results

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