Free Webcast: How the path to purchase effectively drives direct bookings


For most hoteliers, getting more guests to book direct is one of your top priorities. But how do you get travelers to your website? And how do you get them to book once they get there?

Join us for this exclusive webcast where experts from Sabre Hospitality Solutions and Sojern will guide you on how to:

  • Increase brand awareness and visibility
  • Drive more direct traffic
  • Maximize your marketing budget

View the recording.

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Meet our speakers


Garth Overmyer

Director of Distribution + Retailing Services

With 15 years of travel industry experience in the areas of online distribution, digital advertising and booking engines, Garth enjoys collaborating with customers to help them solve their market problems by delivering impactful solutions to the marketplace. Garth has been successful in launching new booking engines to the airline and hospitality industry for Sabre, increasing declining ad revenue in the airline vertical. Garth holds a BS in Management and minors in Marketing and Information Systems from the Krannert School of Management at Purdue University.

Chris Blaine

VP, Global Direct Sales & Account Management

A well-rounded go-to-market executive with diverse expertise in sales, marketing and customer care, Chris leads Sojern’s Property Solutions inside sales and account management teams. He brings more than 17 years of global experience in launching new businesses and building high-performing teams. Prior experience includes leadership roles in both sales and marketing at Dell and Intuit, as well as a short stint leading the US mobile advertising group for Phunware based in Newport Beach, CA. Chris has a BFA in Musical Theater from Syracuse University and an MBA from The College of William and Mary. Learn more about Sojern.