ABOUT THE STUDY
Sabre commissioned Forrester Consulting to conduct research on consumer expectations and hotels’ ability to deliver on those expectations.
THE CURRENT MARKET STATE
In today’s competitive market, travelers have more options than ever. Hotel guests expect – and demand – an experience that’s personalized and seamless.
KEY FINDINGS
Loyalty is up for grabs.
- Personalization drives brand preference
- Consumers’ attitudes towards data are evolving
- Hotels must integrate systems to achieve unified customer view
- Hoteliers must rethink loyalty beyond points-based programs
Explore findings and insights into becoming customer-obsessed to build retention, generate loyalty, and drive revenue.