Start driving conversions with personalization

Webinar: How to Use Personalization to Drive Direct Bookings


Learn how to drive direct bookings for your hotel using personalized marketing and loyalty offerings. Join us for this live webinar where experts from Sabre Hospitality Solutions and Cendyn will guide you on how to create a positive, personal experience for your guests through multiple channels.

Webinar recording

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Meet our speakers


Garth Overmyer

Director of Distribution & Retailing Services

With 15 years of travel industry experience in the areas of online distribution, digital advertising and booking engines, Garth enjoys collaborating with customers to help them solve their market problems by delivering impactful solutions to the marketplace. Garth has been successful in launching new booking engines to the airline and hospitality industry for Sabre, increasing declining ad revenue in the airline vertical. Garth holds a BS in Management and minors in Marketing and Information Systems from the Krannert School of Management at Purdue University.

Paul Fraser

Sr. Director of Business Solutions

Paul currently serves as Sr. Director of Business Solutions at Cendyn and has held this position since early 2018. Prior to that, he was a Cendyn client for many years using Cendyn’s integrated CRM + Digital Marketing platform and services, driving complex multi-channel engagement strategies.

Mike Goldenberg

SVP, Global Business Solutions

With over 30 years in the Hospitality industry, Mike has held leadership positions in information technology, unit/corporate level operations, and financial analysis and strategic systems. His background includes field and headquarters-level experience and creation of company-wide reporting and budgeting systems.