Consumer Mega–Trends

Impacting Hospitality

2016 edition

Hoteliers may be able to pinpoint market and performance data, but it’s much more challenging to track consumer trends. We have identified the 2016 consumer mega-trends that will have the most impact in travel and hospitality.

This bespoke report identifies six trends that reveal what consumers will want next, and presents hoteliers with actionable innovation opportunities in 2016.

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