On-demand Webinar

WEBINAR in partnership with Google

Key Trends & Recommendations to Capture Returning Travel Demand

Original broadcast on 8 July

Join Google and Sabre to learn what the data is telling us about the latest travel trends.  Understand how hoteliers can capitalize on returning demand by investing in driving direct bookings via Google, and get the most Return On Ad Spend (ROAS) for the rest of 2021. These insights and tools are sure to keep you in front of potential guests and ahead of the competition.

> An understanding of the 2020-21 online travel search and booking trends based on Google data
> Recommendations and best practices for using these trends to your advantage to increase conversion rates for your hotel
> What to expect in the second half of 2021
> Sabre customer success stories & recommended Online Marketing strategies

Fill out your details to view recording.

Meet the speakers


Stefan Trienen

Google // Head of Vertical Search Travel

Stefan is an EMEA Business Lead in the Travel Vertical Search Team focusing on providing growth opportunities for some of the largest Hotel Ads Integration Partners and Suppliers in EMEA and beyond. As a long time Googler he has +15 years of experience in e-commerce and IT (Online Mktg., Business Development, Digital Strategy).

Ed Lines

Google // Industry Manager

Ed is an Industry Manager working on Google's UK Travel Team, specialising in the hospitality sector. He works with travel advertisers, helping them to identify trends in consumer behavior and technology adoption and align their online advertising strategies.

Elisabet Cañestro

Sabre // Head of Digital Marketing EMEA

Elisabet is a dedicated hospitality professional with extensive experience in online marketing media (social media, SEO, PPC, Meta, and display media campaign management) helping hoteliers achieve top results with customized digital marketing programs. Elisabet has over 20 years’ experience in digital marketing in the hospitality Industry with extensive knowledge on hotels distribution channels and systems infrastructure from back end to front end.

Kay Aaronson

Sabre // Digital Marketing Manager, EMEA

Kay Aaronson brings over 10 years of experience in developing data-driven online marketing strategies for top hospitality brands worldwide. Having worked for top marketing firms developing and executing full-funnel digital marketing strategies that include, SEM, SEO, Display, Social Media, and Metasearch has enabled her to drive optimal omni-channel campaigns for hoteliers; continuously developing efficiency and maximizing the returns on marketing spend for clients.