On-demand webinar

WEBINAR

Consortia Season: Boosting visibility + timelines you can’t afford to miss

Spring is in the air… as are Consortia contracts. Although being a part of the right program can be a highly successful way to attract corporate travelers, many hoteliers find this time of year challenging. Join us for this webinar as we discuss best practices on how to enhance your channel mix and select the right programs for your brand. We’ll leave you with tips on how to boost visibility and present a timeline to help get you through Consortia Season.

In this session, you’ll not only benefit from a comprehensive view of Travel Management Companies (TMC) and Consortia, but we’ll take a deep dive into Consortia programs and strategies. Among other things, you’ll learn:

  • What programs are available in the market place and which ones might fit your hotel.
  • Why it’s important to participate in a program and the evaluation criteria used to determine if you are a good fit for certain programs.
  • What to do and what not to do to ensure success in the programs for which your hotel has been selected.
  • How to evaluate ROI.

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Meet the speakers


Sofia Hacklin

As the Director of TMC & Consortia, Sofia Hacklin is a dedicated hospitality professional with experience in multiple fields; operational, administrative & strategy. Sofia specializes in sales and marketing with a strong focus on B2B sales and corporate travel management – as well as travel trade marketing within the Luxury & Lifestyle segment.

Ryan Sokoloff

Ryan Sokoloff is Sr. Sales Specialist for Sabre Hospitality’s Business Travel Solutions. Ryan has over 9 years of experience focusing on growing and building B2B partnerships. With several years of experience in the hospitality industry prior to joining Sabre, Ryan is able to apply this experience when helping hoteliers increase their revenue while developing long term relationships with their guests.

Lionel Burgell

With more than 20 years in the travel industry, Lionel Burgell has a leadership role for all aspects of global hotel relationships and the development of preferred partner strategies to enhance mutually beneficial working relations and provide value-added benefits to BCD Travel’s corporate clients.

Jessica Singh

As the Senior Manager of Hotel Sourcing for BCD Travel, Jessica Singh is an industry professional with deep knowledge of the hospitality and travel sector, digital and SaaS technology. She holds an MBA degree from The Huizenga School of Business & Entrepreneurship and a Bachelor of Commerce degree in Hospitality & Tourism Management from Ryerson University.

Alicia Toussaint

Alicia Toussaint has a strong hotelier background having worked in corporate and consortia sales for Leading Hotels of the World for several years. She is now a Manager in the Global Hotel Program for BCD Travel and applies her experience in the corporate, travel & tourism industry to help hoteliers maximize the benefits of the BCD program.