How to create inspiration that drives hotel bookings

Your hotel brand has more to offer than you know. Watch the webinar to learn how to create experiences today’s travelers crave – and how to present them in a way that prompts prospective guests to book. We’ll review how you can leverage every feature, amenity, service, space, event, and experience accessible at and near your property to create unique offerings that both inspire travelers who are looking to book and delight them during their stay.

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Meet the speakers

Lisa Feierstein

Senior Trend Strategist, TrendsWatching

Lisa Feierstein is a speaker, consumer trend analyst, workshop facilitator, and writer of TrendWatching's Innovation of the Day daily email newsletter. Lisa has delivered keynotes and trend-driven insights for clients including Spotify, Vans, Frito-Lay, Marriott, D&AD, Intuit, Small Luxury Hotels (SLH), and PetSafe. Additionally, she was a featured speaker at NRF 2018, as well as The Institutionless Consumer event held by CEW (Cosmetic Executive Women) in May 2018.

Olaf Slater

Director, Product Marketing and Development
Sabre Hospitality Solutions

An eCommerce Pioneer and Tech Evangelist at heart, Olaf Slater started his career in travel in the 90’s when he built one of the first online booking engines, after deciding to relocate from Canada to Germany. Innovation and disruption have since been a primary focus in all roles, facilitating successful ecommerce pivots at numerous companies in travel. Prior to joining Trust International as Chief Product Officer he lead the evolution and repositioning of the eCommerce / Developer Solutions portfolio at Travelport GDS.

Paul Cote

Paul Cote is a search engine marketing and web analytics expert with more than a decade of experience, specializing in hospitality. His subject matter expertise includes developing and implementing paid (PPC/SEM) and organic (SEO) search engine strategies for large, complex websites. Paul has extensive experience with advanced Google Analytics and Google Tag Manager installations and developing creative reporting solutions to ensure KPI requirements are met without impacting the user experience.