On demand webinar


Get Noticed by Chinese Travelers: WeChat as a Booking Channel

Regardless of where your property sits on the globe, the influx of Chinese travelers would be hard to ignore. The China National Tourism Administration reports that Chinese tourists traveled overseas on 131 million occasions in 2017, an increase of 7.0% from the previous year. Additionally, according to a survey by Nielsen and Alipay, spending by Chinese tourists reached $261.1 billion in 2016.

So how does your property get seen by this large group of potential guests? It’s no secret that WeChat is the platform of choice in China. This webinar will discuss how WeChat can help make your property visible, how to get connected, and explore best practices for using it to the fullest of its capabilities.

Among other things, in this session you’ll learn:

  • Differences in integrating with WeChat vs. other channels
  • Adjustments you should be making to account for those differences
  • Best practices to make the most of your connection to WeChat

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Meet the speakers

Lisa Murphy

Lisa Murphy, Vice President, Strategic Accounts – Distribution, is responsible for strategic account management and business development at Shiji Group for a wide range of hospitality supply and demand partners, including global hotel brands, onward distribution channels, including long-tail, and third-party technology integrators. With over 15 years of experience in the hospitality industry, Lisa excels in technical connectivity for distribution, metasearch marketing services, including campaign management and bid optimization, as well as business travel, group sales and revenue management. Lisa has led a unique set of global, business development initiatives in the hotel technology space and is well versed in metasearch including gaining entry to distribution into and out of the Chinese market leveraging disruptive payments.

Rhoma Galloway

With over 30 years in hospitality, Rhoma Galloway currently serves as a Solutions Consultant for Sabre Hospitality Solutions. Drawing from her experience in event management and tour operation for large hotel brands, Rhoma delights in assisting hotel brands increase their ADR and positively impact their guests’ experiences.

Marie Ainsworth

As Sabre Hospitality Solutions' Director of Partner Management for Indirect Distribution, Marie Ainsworth has more than 20 years of experience in the travel industry. Marie is a revenue-focused executive with extensive experience in driving positive ROI for hoteliers through her know knowledge of the global hotel distribution ecosystem – including advanced knowledge of central reservation systems, a variety of OTA channels, and the Sabre GDS.